HIV STOPS WITH ME (HSWM) is a multifaceted national social marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues.
The campaign focuses on the personal strengths of people living with HIV and affirms their ability to display these qualities in their everyday life to tear down the sigma associated with HIV, recognizing that it first starts with the individual.
Each spokesmodel is committed to stopping the spread of HIV while also promoting the value of self-care and healthy living. As active members of the community, the spokesmodels tell their story on the website, engage in online dialogue with the community, talk about issues related to HIV and make public appearances.
The campaign hub is the website www.HIVSTOPSWITHME.org where people can engage with the spokesmodels, read about issues related to HIV/AIDS and learn about local services and events. The campaign is currently running in New York City, Buffalo, Virginia and Maryland.
Since its inception in 2000, the campaign has been nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation) and received a Webby Award for Best Health Website. HIV STOPS WITH ME has been evaluated over 13 times, making the campaign one of the most well evaluated HIV prevention campaigns developed.