HIV STOPS WITH ME is a multifaceted, national social-marketing campaign that aims to prevent the spread of HIV while also reducing the stigma associated with the disease. The campaign features real HIV positive people talking about real issues.
The campaign focuses on the personal strengths of people living with HIV and affirms their ability to display these qualities in their everyday life to tear down the sigma associated with HIV. Each spokesmodel is committed to stopping the spread of HIV while also promoting the value of self-care and healthy living. As active members of the community, the spokesmodels tell their story on the website, engage in online dialogue with the community, talk about issues related to HIV and make public appearances.
Website visitors can engage with the spokesmodels, read about issues related to HIV/AIDS and learn about local services. The campaign is currently running throughout New York State, with campaign spokesmodels from in New York City, Long Island, Hudson Valley, Albany, Rochester, Syracuse and and Buffalo.
HIV STOPS WITH ME has been nominated for Best Advertising Campaign by GLAAD (Gay Lesbian Alliance Against Defamation) and received a Webby Award for Best Health Website. The campaign has also received Telly and Davey awards, along with a W3 and American Graphic Design award. HIV STOPS WITH ME has been evaluated 14 times, making the campaign one of the most well evaluated of all HIV prevention campaigns.